sergio
ramirez
art direction + world building
art direction + world building
the work
the work
Selected clients, 2023 – present.
Selected clients, 2023 – present.
Lately
01
Zara Larsson: Girls Trip
Reactive Moment
Turned a fandom in-joke into a social moment, making the highest-performing post on the account.
Turned a fandom in-joke into a social moment, making the highest-performing post on the account.
02
Amazon Books: Best Books of 2025
Campaign
67% over impression benchmarks, 23.9M impressions, 20K+ new followers in-campaign.
67% over impression benchmarks, 23.9M impressions, 20K+ new followers in-campaign.
03
Spotify Audiobooks: Ali Hazelwood Launch
Launch Campaign
Creative direction for a launch campaign that earned national press coverage in People.
Creative direction for a launch campaign that earned national press coverage in People.
04
Lady Gaga: Born This Way 15 Years
Interactive Anniversary Format
Built an interactive vote format for the anniversary moment. Reused as the template for later era campaigns on the account.
Built an interactive vote format for the anniversary moment. Reused as the template for later era campaigns on the account.
Eight years building visual worlds for culture-driven brands inside the fandoms, not just observing them. Currently Senior Art Director on Amazon Music at Movement Strategy. Writer, content creator and lifelong student of what makes an audience care.
Eight years building visual worlds for culture-driven brands inside the fandoms, not just observing them. Currently Senior Art Director on Amazon Music at Movement Strategy. Writer, content creator and lifelong student of what makes an audience care.
