design.

A selected archive of campaigns, content systems, and digital worlds built around what audiences want to share.

Clients: Amazon, Spotify, Klarna, Disney

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Role: Senior Art Director

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2020 – Present

Design that starts with what the audience actually wants to share.

The work here moves between campaign systems, social identities, content machines, and digital extensions. The method stays consistent: find the audience behavior first, then build the visual world around it.

◆ Klarna USA ◆ Amazon Music ◆ Spotify Audiobooks ◆ Amazon Books ◆ Disney / Freeform ◆ Batman Unburied ◆ Tractor Bev. Co. ◆ Magnolia Pictures ◆ Klarna USA ◆ Amazon Music ◆ Spotify Audiobooks ◆ Amazon Books

01 klarna — desire series.

Campaign Design · 3D Collaboration · Social Identity

Klarna’s social content wasn’t converting aspirational intent into action. I led the visual redesign of their U.S. content system and built ‘The Desire Series’ — a campaign produced in collaboration with 3D artist Peter Tarka, placing products inside surrealist environments that made commerce feel like world-building.

make commerce feel like a world, not a checkout.

487M

Impressions

Organic + paid + influencer

4.1M

Engagements

1.3K

Assets Published

02 amazon music — artist campaigns.

Campaign Design · Reactive Content · Social Identity

Senior Art Director across three content modes: artist campaign launches, reactive content tied to cultural moments, and evergreen brand work. The reactive work moves at the speed of fandom. The campaign work has to match the scale of the artist.

Spotlight

zara larsson — girls trip reactive

Highest-performing Amazon Music post of Movement Strategy’s tenure on the account. 10.3K likes. Built in response to a cultural moment, in the time those moments require.