hello / it's me
Case 01 / 10
Currently booking — fall 2026
14x
Impression benchmark beat, Amazon Music’s internal creative standard
61%
Engagement rate on Amazon Books, against an 87K benchmark
1
Workflow adopted agency-wide across the Spotify account
8+
Years building visual worlds for brands inside culture
I direct the visual language for brands that live inside culture, not beside it.
Eight years leading production and art direction on accounts like Amazon, Spotify, Klarna, and Netflix — building the campaigns, the systems behind them, and the AI-driven workflows other teams end up adopting.
Outside client work, I write fiction and run ZAYFR, an independent music and culture publication I shoot, write, and art-direct myself.
Taking on a small number of production and creative direction projects each season
Selected clients
Amazon Music
Spotify
Klarna
Netflix
Disney
HBO Max
Showtime
Freeform
Universal Pictures
Amazon Home
Amazon Fresh
TurboTax
Amazon Pets
Visual campaigns across
Lady Gaga
Ariana Grande
Bruno Mars
Zara Larsson
Drake
BTS
aespa
Madonna
ZAYN
Harry Styles
Via Amazon Music.
