Work / Batman Unburied · Case 07 / 10
Case 07 / 10
Talent Capture
2024
Batman: unburied
Client: Spotify × DC · Role: Art Director, Talent Capture & Production · Project: Visual Direction, Campaign Concepting & Organic Rollout · Year: 2024
Batman Unburied Season 2 needed talent content built for a fanbase that dissects everything, casting choices, line deliveries, easter eggs. I’ve been a Batman fan since I was a kid, so I knew exactly which beats would spark real conversation, not just views.
I art directed the talent capture, briefing lighting, framing, and color direction ahead of each shoot and iterating with the Spotify team, then reviewed the delivered footage and selected what moved to editorial. The read on the fandom shaped every choice, from what we briefed to what we kept.
Art Direction · Visual Direction · Editorial Selects
01
talent capture
Art Direction · Visual Direction · Editorial Selects
The capture plan wasn’t one generic ask across the cast. General bits any actor could do, rapid-fire favorite-Batman-moment prompts, hero-or-villain match-ups, sat next to bespoke concepts built for specific actors: an outfit-breakdown “get ready with me” for Colman Domingo, a blind-guess game pairing Gina Rodriguez against decades of Gotham’s women.
I set the visual direction for lighting, framing, and color on every setup, working back and forth with the Spotify team ahead of each shoot. Once footage came in, I reviewed the dailies and chose what got passed to the editor, decisions built on knowing exactly what a Batman fan would replay and argue about.
02
the formats
Format Development · Talent Direction
Different corners of the same fandom want different things from the same actors, so no single format could do that job alone.
grwm
A behind-the-recording-booth look at Colman Domingo, the parasocial angle, seeing the actor off-character.
batman voices batman
Domingo tries to guess which actor said which iconic line. Built for the trivia die-hards.
the best batman?
The wider cast weighs in on their favorite Batman. Built to spark a comment-section debate.
Fast, native, built to be argued with in real time.
03
get in the bat-booth
Behind-the-scenes imagery was utilized for fan-first assets. We tapped into the Batman Unburied community and placed their tweets over photos of the Batman Unburied cast recording their lines.
04
batman forever
The cast for Batman Unburied was stacked, and we wanted to get the audience hyped for the new season. We made the most out of our time with the cast and created cast-specific carousels intended to bridge the gap between the talent and the community.
05
the launch
Organic Rollout · Campaign Concepting
The rollout ran in four coordinated phases, timed so the fandom had something new to react to at every stage between the first tease and the full-season binge.
Prelaunch
tease
Cast reveals and a DC crosstalk built anticipation ahead of the trailer.
Launch Day
signal
A synchronized Bat-Signal moment across nine regional Spotify accounts, paired with a riddle bit run with the official Batman account.
Sustain
always-on
Batman stayed woven into ongoing content between major campaign beats.
Binge
deepen
Behind-the-scenes actor content and trivia pulled new listeners into the full season.
the response
Verified Performance
Two of the launch’s posts, tracked against Spotify’s own benchmarks.
Internal community tracking from the same window recorded comment volume on Batman content climbing from 46 to 507 as anticipation peaked.
The Throughline
fan knowledge as creative advantage
I knew what would get clipped because I’m in the fandom myself, not guessing from the outside.
one brief, six formats
GRWM, trivia, debate bait, quickfire, and fan-sourced content, each built for a different way a fan actually engages, not one video repeated six ways.
proof travels when the community sees itself in it
The bat-booth treatment turned real fan reactions into the campaign’s own asset, and it’s part of why anticipation climbed from 46 comments to 507.
Currently full-time · independent work by referral
