AMAZON MUSIC

Fan-first social that lives inside the artist's world and Amazon Music's at once.

Client: AMAZON MUSIC ✶ Role: Senior Art Director ✶ Project: ocial Art Direction & Production ✶ Year: 2025 - PRESENT

FAN-FIRST CREATIVE, BUILT TO MOVE AT THE SPEED OF CULTURE.

As Senior Art Director, I shape the creative behind Amazon Music's social presence, designing, concepting, writing, and directing depending on what the work needs. It spans three modes: artist campaigns built to live inside an artist's world, reactive content that moves at the speed of culture, and evergreen brand work designed to last. Every piece has to belong to the artist and to Amazon Music at the same time.

A STREAMING PLATFORM WANTED TO THINK LIKE A FAN. I ALREADY WAS ONE.

ZARA LARSSON:
GIRLS TRIP

As a fan, I didn't need a brief. I already knew what the moment called for. As the art director, I built the concept around the album's aesthetic and the energy the community was already bringing to it.

Instagram: Zara flying across the world to pick up her collaborators.

With 10.3k likes in the first few days of posting, this became the highest performing post on the account.

TikTok:

A photo slide built to feel like it was shot inside Zara's world. The kind of content fans are excited to share.

lady gaga:
born this way

To celebrate the 15th anniversary of Born This Way, I created and produced an interactive instagram story, where I invited our audience to vote on their favorite Gaga look of the era.

TOMORROW
X TOGETHER

Groups offer multiple entry points. I art directed this trading card series that gave each member their own frame, so every fan had something made specifically for them.

AESPA:
LEMONADE

To celebrate the 15th anniversary of Born This Way, I created and produced an interactive instagram story, where I invited our audience to vote on their favorite Gaga look of the era.

ARIANA GRANDE:
ETERNAL SUNSHINE TOUR

ZAYN:
konnakol

I spent time in fan spaces before touching the footage, so I already knew which moments would get clipped and shared by them before I made a single cut.

melanie martinez:
hades

The goal was getting her real personality on camera: playful, unguarded. The best capture moments are the ones where the artist forgets the camera is there.

john summit:
CTRL ESCAPE

Every art direction had to feel like it already existed in his world: the aesthetic codes, the textures, the mood. Something his fans would recognize as belonging