Lately

01

Zara Larsson: Girls Trip

Reactive Moment

Turned a fandom in-joke into a social moment, making the highest-performing post on the account.

Turned a fandom in-joke into a social moment, making the highest-performing post on the account.

02

Amazon Books: Best Books of 2025

Campaign

67% over impression benchmarks, 23.9M impressions, 20K+ new followers in-campaign.

67% over impression benchmarks, 23.9M impressions, 20K+ new followers in-campaign.

03

Spotify Audiobooks: Ali Hazelwood Launch

Launch Campaign

Creative direction for a launch campaign that earned national press coverage in People.

Creative direction for a launch campaign that earned national press coverage in People.

04

Lady Gaga: Born This Way 15 Years

Interactive Anniversary Format

Built an interactive vote format for the anniversary moment. Reused as the template for later era campaigns on the account.

Built an interactive vote format for the anniversary moment. Reused as the template for later era campaigns on the account.

Eight years building visual worlds for culture-driven brands inside the fandoms, not just observing them. Currently Senior Art Director on Amazon Music at Movement Strategy. Writer, content creator and lifelong student of what makes an audience care.

Let’s build something worth watching.

Currently full-time — independent work by referral