Tractor
bev. co.
Tractor Bev. Co. is an organic drink brand known for bold flavors and clean ingredients, and they needed content to match.
I led art direction across Tractor’s social and production initiatives, from developing evergreen content that educated audiences about the brand’s farm-to-flavor story to directing multi-day shoots that captured its bold, sun-soaked aesthetic. Every detail
was crafted to bring Tractor’s values and sensory appeal to life across platforms.
CLIENT
Netflix
ROLE
Designer
PROJECT
FYC Campaign
Glassbank reimagines landscape as code—ice, light, and motion rendered in data. Glitches ripple like wind, and frozen planes fracture under invisible pressure. It’s a study in stillness and tension, where digital space feels just as fragile as the real.
Savor The Sun
I led art direction and styling for Savor the Sun, a multi-day studio shoot inspired by Tractor’s farmer-owned roots and the journey behind each flavor.
We built a lush, transportive visual world. Every setup was styled to evoke the feeling of sipping your way through paradise. From prop sourcing to scene composition, I crafted every detail to bring the brand’s sun-soaked story to life across photo and video.
Along with the videos, we
created graphics using the
photography we captured.
Evergreen
Beyond production shoots, I served as the art director leading the ideation and execution of social content.
I worked closely with writers, strategists, and designers to shape a playful, human tone that made the brand feel approachable and fun.
1.5B+
impressions
delivered
50M+
people reached
through paid
campaigns
915K
link clicks across
organic and paid
social content
