Tractor
bev. co.

Tractor Bev. Co. is an organic drink brand known for bold flavors and clean ingredients, and they needed content to match.

I led art direction across Tractor’s social and production initiatives, from developing evergreen content that educated audiences about the brand’s farm-to-flavor story to directing multi-day shoots that captured its bold, sun-soaked aesthetic. Every detail

was crafted to bring Tractor’s values and sensory appeal to life across platforms.

CLIENT
Klarna USA
ROLE
Designer, Art Director
PROJECT
Social Content & Campaign Direction

The Client
Klarna is a global payments platform known for its “Buy Now, Pay Later” model. The US was a key growth market, and social needed to reflect that same visual edge while driving engagement.

The Audience
Millennial and Gen Z women interested in fashion, beauty, and lifestyle. They value authenticity, polish, and cultural relevance.

The Challenge
When I joined, recurring series like Merchant Round-Ups and Smooothest of the Week were underperforming. Klarna needed stronger cohesion and more art-forward storytelling to stand out in a crowded social landscape.

Savor The Sun

I led art direction and styling for Savor the Sun, a multi-day studio shoot inspired by Tractor’s farmer-owned roots and the journey behind each flavor.

We built a lush, transportive visual world. Every setup was styled to evoke the feeling of sipping your way through paradise. From prop sourcing to scene composition, I crafted every detail to bring the brand’s sun-soaked story to life across photo and video.