KLARNA
Spotify was evolving its visual identity across a massive, multi-vertical platform.
As Art Director, I helped translate that shift into social content that felt cohesive globally while performing natively on each platform.
CLIENT
Klarna USA
ROLE
Designer, Art Director
PROJECT
Social Content & Campaign Direction
The Client
Klarna is a global payments platform known for its “Buy Now, Pay Later” model. The US was a key growth market, and social needed to reflect that same visual edge while driving engagement.
The Audience
Millennial and Gen Z women interested in fashion, beauty, and lifestyle. They value authenticity, polish, and cultural relevance.
The Challenge
When I joined, recurring series like Merchant Round-Ups and Smooothest of the Week were underperforming. Klarna needed stronger cohesion and more art-forward storytelling to stand out in a crowded social landscape.
Spotify Global
As Spotify introduced a refreshed visual identity, I helped implement the new look
across editorial content—weekly charts, artist highlights, marquee series like Daylist.
My focus: design refinement and visual consistency that stayed platform-native and globally adaptable.
Part of my role on the Spotify team required me to get briefed on new in-app features, including the mixing tool, and the Daylist.
Spotify Audiobooks
Two Can Play:
To promote Ali Hazelwood’s Spotify-exclusive audiobook Two Can Play, we wanted to activate her passionate fan base. I pitched an 8-bit direction as a nod to the video game developer protagonist.
The result: an interactive cover vote that drove strong engagement and delighted
her fandom.
Author Mood Board:
Spotify wanted an asset that would bring audiences closer to the authors
behind their favorite audiobooks.
I pitched the concept of a lived-in, desktop-style moodboard —an
immersive visual that looked like we were peeking into the mind of the writer.
The final asset became one of the highest-performing posts of the week.
Content Capture:
To celebrate the release of Drew Afualo’s audiobook, we developed content that leaned into her signature boldness and humor.
The final content both felt true to her voice and aligned with Spotify’s editorial style.
Spotify Podcasts
I developed modular content templates adopted across
international markets to build awareness that Spotify
was a destination for podcasts
For Batman Unburied, Spotify
asked us to concept and execute
special Batman content.
As a Batman nerd, I was excited to bring my expertise to the project.
I ideated the videos around what I thought would be interesting as a Batman fan.
For Spotify Wrapped, I was in charge of leading the creation of assets, spotlighting top-performing podcasts and creators of the years.
54.k
Engagements on
a single post
(Spotify Podcasts)
