Tractor
bev. co.

Tractor Bev. Co. is an organic drink brand known for bold flavors and clean ingredients, and they needed content to match.

I led art direction across Tractor’s social and production initiatives, from developing evergreen content that educated audiences about the brand’s farm-to-flavor story to directing multi-day shoots that captured its bold, sun-soaked aesthetic. Every detail

was crafted to bring Tractor’s values and sensory appeal to life across platforms.

CLIENT
DC Comics
ROLE
Art Director
PROJECT
Social Campaign

The Client:

DC Comics partnered with Cartamundi for a collectible trading card series and launched Bat Cowl NFTs, expanding their brand into physical and digital collectible formats

The Audience:

Comic book collectors who value authenticity, nostalgia, and owning pieces of the DC universe—whether physical cards or digital assets.

The Challenge: How do you build excitement for new collectible drops in a market saturated with trading cards, NFTs, and comic memorabilia?

Savor The Sun

I led art direction and styling for Savor the Sun, a multi-day studio shoot inspired by Tractor’s farmer-owned roots and the journey behind each flavor.

We built a lush, transportive visual world. Every setup was styled to evoke the feeling of sipping your way through paradise. From prop sourcing to scene composition, I crafted every detail to bring the brand’s sun-soaked story to life across photo and video.