Tractor
bev. co.
Tractor Bev. Co. is an organic drink brand known for bold flavors and clean ingredients, and they needed content to match.
I led art direction across Tractor’s social and production initiatives, from developing evergreen content that educated audiences about the brand’s farm-to-flavor story to directing multi-day shoots that captured its bold, sun-soaked aesthetic. Every detail
was crafted to bring Tractor’s values and sensory appeal to life across platforms.
CLIENT
AMAZON HOME
ROLE
Art Director
PROJECT
Production Shoots, Photography
My Role
I owned creative execution from concept through post. For each monthly theme, I analyzed platform trends, built mood boards, directed product shoots, and led post-production.
The Challenge:
We needed a system that let us create and publish while the conversation was still happening.
The creative direction landed between CB2-level aspirational and everyday DIY. Elevated, intentional, and still native to how people actually behave on the platform.
Savor The Sun
I led art direction and styling for Savor the Sun, a multi-day studio shoot inspired by Tractor’s farmer-owned roots and the journey behind each flavor.
We built a lush, transportive visual world. Every setup was styled to evoke the feeling of sipping your way through paradise. From prop sourcing to scene composition, I crafted every detail to bring the brand’s sun-soaked story to life across photo and video.
Along with the videos, we
created graphics using the
photography we captured.
Evergreen
Beyond production shoots, I served as the art director leading the ideation and execution of social content.
I worked closely with writers, strategists, and designers to shape a playful, human tone that made the brand feel approachable and fun.
1.5B+
impressions
delivered
50M+
people reached
through paid
campaigns
915K
link clicks across
organic and paid
social content
