Tractor
bev. co.

Tractor Bev. Co. is an organic drink brand known for bold flavors and clean ingredients, and they needed content to match.

I led art direction across Tractor’s social and production initiatives, from developing evergreen content that educated audiences about the brand’s farm-to-flavor story to directing multi-day shoots that captured its bold, sun-soaked aesthetic. Every detail

was crafted to bring Tractor’s values and sensory appeal to life across platforms.

CLIENT
Lightworks Commission
ROLE
Art Director, Designer
PROJECT
Photo and Video Production Social Content

The Client: Amazon Fresh is Amazon's grocery delivery and physical store brand, launching social channels from scratch with no established presence or brand voice.

The Audience: Deal-seekers looking for value and home cooks who view cooking as a lifestyle hobby—two audiences with different motivations but overlapping needs for fresh, quality ingredients.

The Challenge: How do you build a successful social presence for a grocery brand when most food content on Instagram and TikTok is either aspiration-driven cooking or meme-heavy relatable content—not shopping?

Savor The Sun

I led art direction and styling for Savor the Sun, a multi-day studio shoot inspired by Tractor’s farmer-owned roots and the journey behind each flavor.

We built a lush, transportive visual world. Every setup was styled to evoke the feeling of sipping your way through paradise. From prop sourcing to scene composition, I crafted every detail to bring the brand’s sun-soaked story to life across photo and video.