Amazon fresh
Spotify was evolving its visual identity across a massive, multi-vertical platform.
As Art Director, I helped translate that shift into social content that felt cohesive globally while performing natively on each platform.
CLIENT
Lightworks Commission
ROLE
Art Director, Designer
PROJECT
Photo and Video Production Social Content
The Client: Amazon Fresh is Amazon's grocery delivery and physical store brand, launching social channels from scratch with no established presence or brand voice.
The Audience: Deal-seekers looking for value and home cooks who view cooking as a lifestyle hobby—two audiences with different motivations but overlapping needs for fresh, quality ingredients.
The Challenge: How do you build a successful social presence for a grocery brand when most food content on Instagram and TikTok is either aspiration-driven cooking or meme-heavy relatable content—not shopping?
Spotify Global
As Spotify introduced a refreshed visual identity, I helped implement the new look
across editorial content—weekly charts, artist highlights, marquee series like Daylist.
My focus: design refinement and visual consistency that stayed platform-native and globally adaptable.
Part of my role on the Spotify team required me to get briefed on new in-app features, including the mixing tool, and the Daylist.
Spotify Audiobooks
Two Can Play:
To promote Ali Hazelwood’s Spotify-exclusive audiobook Two Can Play, we wanted to activate her passionate fan base. I pitched an 8-bit direction as a nod to the video game developer protagonist.
The result: an interactive cover vote that drove strong engagement and delighted
her fandom.
Author Mood Board:
Spotify wanted an asset that would bring audiences closer to the authors
behind their favorite audiobooks.
I pitched the concept of a lived-in, desktop-style moodboard —an
immersive visual that looked like we were peeking into the mind of the writer.
The final asset became one of the highest-performing posts of the week.
Content Capture:
To celebrate the release of Drew Afualo’s audiobook, we developed content that leaned into her signature boldness and humor.
The final content both felt true to her voice and aligned with Spotify’s editorial style.
Spotify Podcasts
I developed modular content templates adopted across
international markets to build awareness that Spotify
was a destination for podcasts
For Batman Unburied, Spotify
asked us to concept and execute
special Batman content.
As a Batman nerd, I was excited to bring my expertise to the project.
I ideated the videos around what I thought would be interesting as a Batman fan.
For Spotify Wrapped, I was in charge of leading the creation of assets, spotlighting top-performing podcasts and creators of the years.
54.k
Engagements on
a single post
(Spotify Podcasts)
