TRACTOR.

KLARNA.

Building brand awareness for an organic drink most people meet as an unlabeled fountain pour.

Client: TRACTOR BEV. CO. ✶ Role: Designer, Art Director ✶ Project: Social Content & STUDIO SHOOT ✶ Year: 2023

MARKET A PRODUCT PEOPLE CANNOT BUY IN STORES.

Tractor's organic beverages live in restaurants like Chipotle, not on shelves, so most people meet the brand as an unlabeled fountain drink. I led art direction across social and production, from evergreen content that told the farm-to-flavor story to multi-day shoots like Savor the Sun, a sun-soaked, transportive visual world styled down to the prop. The tone stayed playful and human so the brand felt approachable without losing flavor.

MAKE PEOPLE CRAVE A DRINK THEY CANNOT EVEN NAME YET.

Savor The Sun

I led art direction and styling for Savor the Sun, a multi-day studio shoot inspired by Tractor’s farmer-owned roots and the journey behind each flavor.

We built a lush, transportive visual world. Every setup was styled to evoke the feeling of sipping your way through paradise. From prop sourcing to scene composition, I crafted every detail to bring the brand’s sun-soaked story to life across photo and video.