Magnolia Pictures
Freeform brought me on to develop illustrated assets for their social channels. These pieces were tied to cultural moments, Pride campaigns, environmental messaging, and timely topics across the year.
My focus was on extending the brand’s voice through illustration: shaping images that felt warm, modern, and inclusive while staying consistent with Freeform’s tone. Each asset needed to communicate quickly in a feed, so I leaned into expressive characters, clear storytelling, and bold color systems that read at a glance.
The work sat between brand identity and social strategy: translating themes like empowerment, care, celebration, and community into visuals that felt human and shareable. These illustrations helped reinforce Freeform’s point of view in moments where the brand needed to show up with clarity and intention.
Comic book collectibles were expanding into new formats: physical trading cards and digital NFTs. As Art Director for Cartamundi's DC Multiverse series and DC's Bat Cowl NFTs, I developed campaign assets that built collector excitement across both mediums.
CLIENT
Magnolia Pictures
ROLE
PROJECT
Design
