Amazon
home

Amazon
home

Amazon Home needed to move faster.

Home décor trends were shifting monthly, but traditional production timelines couldn't keep pace. As Art Director, I led monthly content shoots that capitalized on microtrends while they were still hot, translating Amazon's product catalog into social content that didn't feel like advertising.

Amazon Home needed to move faster.

Home décor trends were shifting monthly, but traditional production timelines couldn't keep pace. As Art Director, I led monthly content shoots that capitalized on microtrends while they were still hot, translating Amazon's product catalog into social content that didn't feel like advertising.

CLIENT
Magnolia Pictures
ROLE
PROJECT
Design

Speed to Social

Amazon Home tapped Movement Strategy to create social-first content that would live on TikTok, Instagram Reels, and Stories - with the added goal of repurposing assets for the Amazon storefront.

Each month, we worked around four themes.

For every theme, our deliverables included:

1 TikTok / Instagram Reel
1 Instagram Story
A set of product photos that could be used across social and e-commerce

Glassware and home organization content

were the strongest performers.

A June glass post hit 213K impressions

with a 9.41% engagement rate,

and an October charcuterie board

drove 1.6K clicks at 20.71% engagement.

Glassware and home organization content were the strongest performers.

A June glass post hit 213K impressions with a 9.41% engagement rate, and an October charcuterie board drove 1.6K clicks at 20.71% engagement.

Instagram Stories consistently

outperformed in-feed content,

driving click-through rates

30-50% above benchmarks.

8.5%+

avg. engagement

(above platform

benchmarks)

1.4M+

impressions

per month

(Speed to Social)

86%

Growth in

Instagram

followers

(2022 - 2024)

SPOTIFY

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