Amazon Books
Comic book collectibles were expanding into new formats: physical trading cards and digital NFTs. As Art Director for Cartamundi's DC Multiverse series and DC's Bat Cowl NFTs, I developed campaign assets that built collector excitement across both mediums.
Comic book collectibles were expanding into new formats: physical trading cards and digital NFTs. As Art Director for Cartamundi's DC Multiverse series and DC's Bat Cowl NFTs, I developed campaign assets that built collector excitement across both mediums.
CLIENT
Amazon Books
ROLE
Art Director
PROJECT
Studio Shoot, Social Content
The Client:
Amazon Books and Kindle serve different reading communities. Books caters to literary enthusiasts, while Kindle focuses on device features.
The Audience:
BookTok has turned book content
into one of the highest-engagement categories on social, with predominantly Millennial
and Gen Z womens.
The Challenge:
Amazon needed to establish the Book Editors as trusted tastemakers in a space dominated by BookTok influencers and literary media.
The Client:
Amazon Books and Kindle serve different reading communities. Books caters to literary enthusiasts, while Kindle focuses on device features.
The Audience:
BookTok has turned book content
into one of the highest-engagement categories on social, with predominantly Millennial
and Gen Z womens.
The Challenge:
Amazon needed to establish the Book Editors as trusted tastemakers in a space dominated by BookTok influencers and literary media.
