Amazon
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Amazon
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Amazon Home needed to move faster.


Home décor trends were shifting monthly, but traditional production timelines couldn't keep pace. As Art Director, I led monthly content shoots that capitalized on microtrends while they were still hot, translating Amazon's product catalog into social content that didn't feel like advertising.



Amazon Home needed to move faster.


Home décor trends were shifting monthly, but traditional production timelines couldn't keep pace. As Art Director, I led monthly content shoots that capitalized on microtrends while they were still hot, translating Amazon's product catalog into social content that didn't feel like advertising.



  • CLIENT

    Amazon Books

  • ROLE

    Art Director

  • PROJECT

    Studio Shoot, Social Content

Project Oblique Reception Photograph

The Client:

Amazon Books and Kindle serve different reading communities. Books caters to literary enthusiasts, while Kindle focuses on device features.


The Audience:
BookTok has turned book content

into one of the highest-engagement categories on social, with predominantly Millennial

and Gen Z womens.

The Challenge:
Amazon needed to establish the Book Editors as trusted tastemakers in a space dominated by BookTok influencers and literary media.

Speed to Social

Amazon Home tapped Movement Strategy to create social-first content that would live on TikTok, Instagram Reels, and Stories - with the added goal of repurposing assets for the Amazon storefront.

Each month, we worked around four themes.


For every theme, our deliverables included:

  • 1 TikTok / Instagram Reel

  • 1 Instagram Story

  • A set of product photos that could be used across social and e-commerce

 Glassware and home organization content

were the strongest performers.


A June glass post hit 213K impressions

with a 9.41% engagement rate,

and an October charcuterie board

drove 1.6K clicks at 20.71% engagement.

 Glassware and home organization content were the strongest performers.


A June glass post hit 213K impressions with a 9.41% engagement rate, and an October charcuterie board drove 1.6K clicks at 20.71% engagement.

Instagram Stories consistently

outperformed in-feed content,

driving click-through rates

30-50% above benchmarks.

8.5%+

avg. engagement

(above platform

benchmarks)

1.4M+

impressions

per month

(Speed to Social)

86%

Growth in

Instagram

followers

(2022 - 2024)

SPOTIFY

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