Amazon Books
As Art Director at Movement Strategy, I supported Amazon's main channel, leading design production for Instagram Stories and contributing to major sales activations including Memorial Day and Prime Day.
As Art Director at Movement Strategy, I supported Amazon's main channel, leading design production for Instagram Stories and contributing to major sales activations including Memorial Day and Prime Day.
CLIENT
Amazon Books
ROLE
Art Director
PROJECT
Studio Shoot, Social Content
The Client:
Amazon Books and Kindle serve different reading communities. Books caters to literary enthusiasts, while Kindle focuses on device features.
The Audience:
BookTok has turned book content
into one of the highest-engagement categories on social, with predominantly Millennial
and Gen Z womens.
The Challenge:
Amazon needed to establish the Book Editors as trusted tastemakers in a space dominated by BookTok influencers and literary media.
